Home Seller Resources

Home Seller's Process in *Scottsdale, Ahwatukee, Chandler, Gilbert, Mesa, Tempe, Phoenix, Arizona*

When you list your home with Barbara the service keeps on coming! She provides you professional recommendations for each step of the process. Barbara strives to keep you informed, provide you with detailed market information, an aggressive marketing plan, and professional negotiations and transaction support. She is here to make sure your home sells for the best possible price within the market conditions.

WHAT BARBARA CAN DO FOR YOU:

• Thorough Market Analysis - Barbara uses her technical and marketing expertise to gather extensive information concerning comparable homes, valuation analysis and market trends. She will customize the report according to your input, and then organize the extensive information for easy review. When reviewing your report, pay special attention to whether the current market is hot, cold or neutral - this will help with the selecting sale price and marketing plans.
• Your List Price is the Key - Pricing your home within Barbara's recommendations will place your home at its current market value. Typically the biggest error a seller can make is to initially overprice their home, thinking they can just lower the list price later. This strategy does not work, especially in a "Buyers' Market," where there are a lot of homes for sale. Pricing your home at market value from the beginning is the best strategy.
• Comprehensive Marketing Plan - A powerful well-executed marketing plan increases the likelihood of your home selling within your time line. The marketing plan's goal is to help bring potential buyers to your home! Barbara brings her 28 years of marketing expertise to provide a comprehensive marketing plan tailored for your home, its market conditions and your criteria.
• Preparing Your Home to Sell - Clean, Clean, Clean! Presentation is everything. Especially with a "Buyers Market," your home needs to look at good as possible right from the start. Today's home buyers are attracted to clean, spacious, uncluttered homes. They want their new home to be "move in ready." Taking time to make your home sparkle and do the small repairs up front can be the difference in getting a reasonable offer. Also, consider staging your home. You and Ms. Hulse can go through each room in your home and arrange it so the best features are the focus. She can also recommend professional staging services if you are interested.
• Technology Expertise - You will benefit from Barbara's 24 years in high technology, she brings extensive technological expertise ensuring your home will be aggressively marketed on the internet and through other electronic avenues. Today's home buyers and real estate professionals surf the internet before viewing homes so an electronic presence for your home is vital. According to NAR (National Association of REALTORS), over 80% of prospective home buyers view properties online.
• Maximize Selling Opportunities - Effectively executing your marketing plan means more potential selling opportunites for your home. Barbara does not limit her marketing activities to the internet. She will aggressively follow traditional marketing avenues as well including the options of:
  • Comprehensive and accurate FLEXMLS online listing
  • Highly visible yard signs with professional full color brochures (available outside your home)
  • Customized professional full-color brochure for your home
  • Targeted direct mail
  • Open houses
  • Customized web site just for our home
  • Listed on other web sites
  • Online virtual photographic tour of your home and its surroundings
  • Electronic personalized flyers directed to thousands of Arizona real estate professionals

You can be sure your home is getting the exposure
necessary to sell your home.

• Timely and Efficient Communication - With Barbara on your side, you can count on staying informed every step of the way. She will provide regular updates concerning any activity on your home as frequently as you determine. Whether the updates are in email, via the phone, or in person, you will receive thorough, ethical and professional updates and recommendations.
• Gather Feedback - As your home is shown by other real estate professionals, Barbara will follow up in a timely manner and solicit their feedback on your home, its pricing and condition. Of course she will also determine if their clients are interested in your home and ready to make an offer! This information will be part of your regular updates.
• Promptly Present Any and All Offers - As offers comes in, whether verbal or written, Barbara will promptly update you with the details, providing recommendations and then respond to the offer(s) as you direct.
• Professional Negotiations Support - Congratulations you have received an offer to purchase your home! Now you have to develop a negotiation strategy and respond to the buyersı offer This step of the home selling process can make or break your transaction. Having a professional represent you who has lots of negotiations expertise, and has the ability to keep the communication moving along is key to your successful home sale. Barbara has negotiated on behalf of first time home buyers and sellers all the way up to a $1.5B contract. As your trusted advisor, Barbara will help to anticipate risks, challenges and perform due diligence to recommend solutions. She has the experience, communication skills and caring to professionally represent you for selling your home.
• Guide You Through the Entire Process - Once you have an agreed purchase offer with the buyers, they will conduct their home inspections, appraisal, and other evaluations of your home. Barbara will monitor the process, ensure you meet your seller deadlines, and keep your transaction moving along. Again, Barbara will make sure you are updated during each step of the process, and your needs are professionally represented.
• Final stages of Escrow - Barbara will be there with you when you review and approve your escrow documents. This way you have her expertise all the way through your transaction. With your move out of the home, usually at least a few days before closing, all you will have to do is leave the keys, garage door opener and any security codes and await the close of escrow. CONGRATULATIONS, YOUR HOME IS SOLD!
• Follow-up - Barbara will be checking in on you to see how things are going after your home is sold. If you need anything from her, she is just an email or phone call away! Barbara is here for the long haul with you and your family. Every time you have an interest in selling or purchasing property, have Barbara lead your team again!